Play dough...


Dear all, I came across this very nice product concept...

Challenged to ‘make a toy that has a reason to exist,’ graduate designers at creative agency Mint Digital produced the Dough Globe, a computer game that is also a vessel for making a sourdough culture.

Built-in sensors measure chemical reactions in the dough and communicate the information to a computer. Characters in an on-screen game either thrive or languish depending on the health of the culture.

‘It is somewhere between a pet rock and a cat,’ Mint Digital creative director Utku Can told Co.Design. Like a Furby, the globe generates a digital response to nurture and attention, but in this case a living entity depends on human care for growth.

For Generation D, whose members may have more experience with Farmville than with bread-making, the Dough Globe is a clever way to link the logic of gaming with tangible rewards of a home-cooked meal.

For the original article click the link below


Kind regards,

Dido, Micro bakery Broodt

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